NEW YORK (AdAge.com) -- Think how many times in the past few weeks
you've been subjected to Christie Brinkley in a scene from "National
Lampoon's Vacation," speaking in dubbed lines about DirecTV; or seen
Sprint CEO Dan Hesse sitting in a diner talking about his company; or
heard a reworked version of The Fixx's 1983 hit "Saved by Zero" used to
alert you to Toyota's no-interest payment options. The ubiquity of
these and other ads have consumers fed up.
Source: Advertising Age
Source: Advertising Age
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