Source: Another Advertising Wanker
The music industry fascinates me. Especially over the last decade as they fight their war with illegal downloads. We see the labels clinging onto them for dear life. I have an idea which may help them maximise their legal sales and kick start their online relationship with the consumer.
Artisits and labels are making their money from legal album sales and tours predominantly (and if you're a one-hit indie wonder it's royalties from car ads). The trend is that legal sales are decreasing but tours, concerts and festivals are increasing in popularity as music is spread more easily.
The music industry fascinates me. Especially over the last decade as they fight their war with illegal downloads. We see the labels clinging onto them for dear life. I have an idea which may help them maximise their legal sales and kick start their online relationship with the consumer.
Artisits and labels are making their money from legal album sales and tours predominantly (and if you're a one-hit indie wonder it's royalties from car ads). The trend is that legal sales are decreasing but tours, concerts and festivals are increasing in popularity as music is spread more easily.
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