Industrial or Social - what type of marketer are you?

Source: Mobileyouth

For over a century we have practised marketing based on industrial principles continuing to manifest its DNA in advertising, PR, marketing, product development and the ubiquitous presentation “value chain“.

Industrial or Social - what type of marketer are you?

View more presentations or upload your own. (tags: millenials teens)

Young people watch less TV

Source: Kortjes

Young Americans just aren't watching TV like they used to; the older you get, the more you watch, according to a new report from Deloitte (Mediaweek)

Top US advertisers in traditional media in 2008

Source: IT Facts

Rank	Parent Company	Ad Dollars Spent
1	Procter & Gamble Co	$2,342,319,397
2	General Motors Corp	$1,441,747,399
3	AT&T Inc	$1,317,893,377
4	Verizon	$1,125,700,512
5	Johnson & Johnson	$1,059,109,138
6	Time Warner Inc	$878,355,332
7	Toyota Motor Corp	$819,377,026
8	General Electric Co	$807,869,688
9	Ford Motor Co	$742,708,529
10	Pepsico Inc	$730,503,931

Pepsi Promotion Plasters Times Square With New Logo

Source: Adrants

In an all out effort to accost, uh, make the public aware of its new logo and celebrate the "next generation's" apparent positive outlook for the coming year, Pepsi has unleashed itself upon Times Square with a week-long promotional extravaganza.

Awareness Means Nothing

Source: 180360720

Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency.

Of course the world is more nuanced than this, and strongly category dependent, but getting someones attention is extremely expensive if you don’t use it to create recurrence. In 2009 you want to spend less money to earn more money and the best opportunity you have to do this is to create loyal, returning customers.